Senior Lifecycle Marketing Manager

Job Summary

Leading lifecycle marketing initiatives, the full-time Senior Lifecycle Marketing Manager will develop and execute strategies across email, SMS, and other channels to enhance client relationships and drive growth for a network of veterinary hospitals, all while working remotely.

Key responsibilities

• Own lifecycle marketing strategy across key stages of the client journey, including onboarding, engagement, and retention
• Develop audience segmentation strategies and build automated lifecycle campaigns to enhance client interactions
• Lead testing and measurement efforts to optimize campaign performance and inform future marketing strategies

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
• 4-6+ years of experience in lifecycle marketing, CRM, or related fields
• Hands-on experience with marketing automation platforms such as Klaviyo, Braze, or Adobe
• Strong understanding of segmentation, personalization, and behavioral targeting
• Proficient in building and optimizing automated campaigns across email and SMS channels