Senior Lifecycle Marketing Manager
Job Summary
Owning the entire customer journey, the full-time salaried Senior Lifecycle Marketing Manager will develop and optimize automated campaigns for property managers and vacation rental operators in a remote setting.
Key responsibilities
- Manage lifecycle marketing strategy across onboarding, activation, engagement, retention, expansion, and win-back
- Build and optimize automated email, in-app, and SMS campaigns using marketing automation tools
- Collaborate with cross-functional teams to identify key lifecycle moments and drive customer activation and retention
Required qualifications
- 5+ years in lifecycle, CRM, or retention marketing, preferably in a B2B SaaS environment
- Experience with marketing automation platforms such as Customer.io, Braze, or HubSpot
- Strong analytical skills with the ability to interpret data and segment audiences effectively
- Proven track record of creating impactful campaigns that enhance activation and retention metrics
- Excellent writing skills with the ability to craft engaging and persuasive messaging
Complete Job Description
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