Senior Lifecycle Marketing Manager
Job Summary
To lead the evolution of member engagement strategy, the full-time Senior Lifecycle Marketing Manager will own and optimize lifecycle marketing programs, serve as the Braze platform expert, and collaborate cross-functionally to enhance member experiences in a remote work environment.
Key Responsibilities
- Own and evolve the member lifecycle marketing strategy across various stages including awareness, onboarding, and retention
- Serve as the Braze subject matter expert, overseeing platform architecture, campaign design, and journey orchestration
- Develop multi-channel engagement programs and establish a culture of experimentation through A/B testing and performance analysis
Required Qualifications
- 7+ years of experience in lifecycle marketing, CRM, or marketing automation
- 2+ years of experience managing and developing marketing professionals
- Deep expertise with Braze or a comparable enterprise lifecycle marketing platform
- Demonstrated success in designing and optimizing lifecycle marketing programs
- Strong analytical mindset with experience in using performance data to drive decision-making
Complete Job Description
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