Senior Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Lifecycle Marketing Manager, responsible for leading and optimizing email marketing strategies across the prospect and customer lifecycles to drive engagement, conversion, and retention.

Key responsibilities

• Own lifecycle email strategy and execution, setting roadmaps and priorities to support conversion and retention
• Lead the use of Marketo and 6sense email solutions, overseeing segmentation, personalization, and optimization of email campaigns
• Develop and optimize email copy and messaging across lifecycle programs, ensuring alignment with brand standards and audience needs

Required qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
• 6-8 years of experience in email marketing, lifecycle marketing, or demand generation
• Hands-on experience with marketing automation tools, particularly Marketo and 6sense
• Strong understanding of B2B marketing strategies and email lifecycle principles
• Proven copywriting and editing skills for diverse audiences and campaign objectives