Senior Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried Senior Lifecycle Marketing Manager opportunity focused on driving complex B2B lifecycle campaigns across various channels, collaborating with cross-functional teams to enhance customer engagement and retention.

Key responsibilities

• Own the strategy, execution, and optimization of B2B lifecycle communications across email, in-product messaging, SMS, and web channels
• Develop personalized and segmented campaigns that support acquisition, engagement, upsell, retention, and expansion
• Define and report on lifecycle success metrics, using insights to shape strategy and improve performance

Required qualifications

• 6+ years of marketing experience, including 4+ years in lifecycle marketing, preferably in a B2B SaaS or technology company
• Proven experience owning end-to-end lifecycle programs, including strategy, campaign planning, and execution
• Experience managing lifecycle communications across email and in-product channels, with SMS experience as a plus
• Familiarity with marketing automation platforms, CRM systems, and analytics tools
• Strong analytical skills, including experience designing, executing, and measuring A/B tests