Senior Lifecycle Marketing Manager

Job Summary

Owning the end-to-end lifecycle marketing strategy, the full-time Senior Lifecycle Marketing Manager will lead the consolidation of communications onto Customer.io, develop tailored owner journeys, and optimize engagement metrics, all while working remotely.

Key responsibilities

• Manage the entire owner lifecycle marketing program, auditing and mapping segment-specific journeys
• Lead the migration of communications to Customer.io, establishing build standards and governance
• Drive performance metrics through analytics and A/B testing to enhance lead conversion and retention

Required qualifications

• 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences
• Hands-on expertise with enterprise marketing automation platforms such as Customer.io or similar
• Proven track record of accountability for revenue, conversion, or retention targets
• Experience in consolidating fragmented communication systems into a coherent architecture
• Strong analytical skills with experience in audience segmentation and performance analysis