Senior Lifecycle Marketing Manager
Job Summary
Combining strategic thinking with operational excellence, the full-time remote Senior Lifecycle Marketing Manager will own and evolve the customer journey, focusing on building personalized, data-driven lifecycle programs that enhance engagement and drive revenue growth across various go-to-market motions.
Key responsibilities
- Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, and retention
- Build segmented lifecycle and email journeys that support product-led, mid-market, and enterprise go-to-market motions
- Measure, analyze, and optimize performance by defining key lifecycle metrics and translating customer insights into actionable recommendations
Required qualifications
- 7+ years of experience in lifecycle marketing, customer marketing, or related B2B SaaS marketing roles
- Proven success in building lifecycle programs across acquisition, onboarding, activation, and retention stages
- Strong experience with Marketo and Salesforce; experience with Gainsight is preferred
- Deep understanding of trial conversion, onboarding strategy, and behavioral-based marketing
- Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
Complete Job Description
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