Senior Lifecycle Marketing Manager

Job Summary

Owning the lifecycle marketing strategy, the full-time Senior Lifecycle Marketing Manager will engage, activate, and grow the user base through behavior-driven programs across email and in-product channels in a remote setting.

Key responsibilities

• Manage the end-to-end lifecycle marketing strategy, focusing on trial-to-paid conversion and MQL volume
• Build and optimize behavior-triggered nurture programs that align with product usage and user intent
• Analyze lifecycle funnel metrics to identify drop-off points and implement improvements for better engagement and conversion

Required qualifications

• Minimum of 6 years of experience in lifecycle, email, or growth marketing within the database or developer tooling space
• Proven track record of building effective lifecycle programs in a PLG company
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written communication skills, particularly in creating engaging content for developers
• Preferred experience at a company with an open-source product