Senior Lifecycle Marketing Manager
Job Summary
To enhance customer engagement and retention, the full-time Senior Lifecycle Marketing Manager will develop and execute innovative marketing campaigns using customer data and automation tools in a remote setting.
Key responsibilities:
- Design and implement campaigns to boost adoption and active use of Client Online offerings among Accountant customers and their small business clients
- Utilize customer data and insights to create personalized marketing strategies throughout the customer lifecycle
- Collaborate with cross-functional teams to lead initiatives and report on campaign performance using analytics tools
Required qualifications:
- Bachelor's degree in Business, Marketing, or a related field preferred
- 5+ years of experience in Lifecycle Marketing and growth marketing
- Proficiency in CRM marketing channels, including email, SMS, and push notifications
- 5+ years of project management experience with tools such as Quickbase, Jira, or Asana
- Experience in data analysis and reporting using tools like Tableau and Amplitude
Complete Job Description
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