Senior Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried Senior Growth Lifecycle Marketing Manager opportunity focused on optimizing lifecycle programs to convert leads into qualified sales pipeline, utilizing platforms like Marketo and HubSpot while collaborating cross-functionally in a hybrid work environment.

Key responsibilities

• Build and manage lifecycle and nurture programs that guide prospects from engagement to sales qualification
• Execute and optimize campaigns within marketing automation platforms, ensuring effective segmentation and workflow creation
• Analyze performance metrics to enhance lifecycle marketing strategies and improve lead-to-opportunity conversion rates

Required qualifications

• BA/BS degree required
• 8-10+ years of B2B marketing experience, particularly in lifecycle, growth, and demand generation
• Proven experience building and managing programs in Marketo, HubSpot, or similar platforms
• Demonstrated ability to connect marketing performance to downstream funnel outcomes
• Collaborative mindset with experience working across multiple teams in a fast-paced environment