Senior Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Lifecycle Marketing Manager, responsible for developing and executing customer retention strategies, leading email and SMS marketing programs, and driving subscription growth and retention for a subscription-enabled skincare brand.

Key responsibilities

• Develop and execute the retention marketing roadmap to enhance customer lifetime value and loyalty
• Own the lifecycle calendar for email and SMS, creating personalized customer experiences through segmentation and automation
• Establish a testing culture to optimize lifecycle channels and translate insights into actionable growth strategies

Required qualifications

• 5+ years of experience in Lifecycle Marketing, CRM, or Retention Marketing within DTC Ecommerce or subscription brands
• Proven success in increasing customer retention, repeat purchase rates, and subscription revenue
• Deep expertise in email and SMS marketing strategies, including segmentation and automation
• Strong analytical skills with experience in A/B testing frameworks and customer journey mapping
• Experience managing lifecycle platforms such as Klaviyo, Postscript, and Recharge