Senior Lifecycle Marketing Manager
Job Summary
Experienced marketers will find a full-time remote opportunity as a Senior Lifecycle Marketing Manager, responsible for developing and executing lifecycle strategies to engage members through various communication channels while optimizing their journey from awareness to retention.
Key responsibilities
- Build and optimize lifecycle journeys across awareness, enrollment, activation, treatment, and ongoing engagement
- Own multi-channel campaign execution, including email, SMS, direct mail, and landing pages
- Measure and track KPIs to analyze campaign performance and improve member experiences
Required qualifications
- 5-7+ years of experience in lifecycle marketing, CRM, or related fields with hands-on campaign execution
- Deep experience with lifecycle marketing platforms such as Braze or Iterable
- Strong writing and editing skills for translating complex topics into clear communications
- Experience designing A/B and multivariate tests to improve campaign performance
- Working knowledge of HIPAA, TCPA, CAN-SPAM, and compliance requirements in healthcare communications
Complete Job Description
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