Senior Lifecycle Marketing Manager
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Job Summary
Owning the provider lifecycle in a full-time remote capacity, the Senior Lifecycle Marketing Manager will manage strategies and programs to drive provider activation, retention, and engagement on Tava's platform, utilizing data-driven insights and AI tools.
Key responsibilities
- Map provider activation journeys and build automated programs to address friction points and drive engagement
- Develop targeted messaging and retention strategies to encourage weekly platform usage and reduce churn
- Collaborate with cross-functional teams to optimize provider onboarding and feedback processes
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in lifecycle, CRM, or retention marketing, preferably in SaaS or B2B environments
- Proven track record of improving activation, feature adoption, and retention metrics
- Hands-on experience with marketing automation platforms, particularly HubSpot or similar tools
- Strong data analysis skills, including SQL and retention analysis
Complete Job Description
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