Senior Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Lifecycle Marketing Manager, where they will optimize the client care funnel, manage lifecycle programs, and collaborate with cross-functional teams to enhance client engagement and retention.

Key responsibilities

• Own the end-to-end client care funnel, optimizing conversion rates from sign-up to ongoing care
• Partner with Product and Engineering to implement data tracking and troubleshoot event triggers for lifecycle marketing campaigns
• Utilize AI tools for copy generation, variant testing, and workflow automation, while ensuring compliance with HIPAA regulations

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 6+ years of experience in lifecycle, CRM, or growth marketing, preferably in consumer health or high-growth tech
• Proven track record of improving funnel conversion metrics with quantifiable results
• Hands-on experience with marketing automation platforms, including event-triggered campaigns and conditional templating
• Proficiency in HTML/CSS and familiarity with event tracking and data infrastructure