Senior Lifecycle Marketing Specialist

Job Summary

Experienced marketers will find a full-time hybrid opportunity as a Senior Lifecycle Marketing Specialist, responsible for managing and executing multi-channel lifecycle marketing campaigns, including email, SMS, and push notifications, while collaborating with cross-functional teams to optimize performance.

Key responsibilities

• Manage daily campaign tasks, gathering requirements and launching campaigns based on the content calendar
• Design multi-channel customer journeys in Iterable, including experiments and conditional splits
• Collaborate with marketing analytics and compliance teams to ensure campaign effectiveness and adherence to policies

Required qualifications

• 5+ years of lifecycle marketing experience with hands-on campaign execution
• Experience with modern marketing automation platforms, preferably Iterable or similar tools
• Expert-level HTML/CSS skills for email design and testing
• Knowledge of A/B testing and lifecycle marketing best practices
• Working knowledge of API events and JSON data structures