Senior Lifecycle Programs Strategist

Job Summary

Owning the lifecycle operating model for customer and partner growth, the full-time remote Senior Lifecycle Programs Strategist will manage cross-sell performance, recover closed-lost opportunities, and identify automation improvements while collaborating with cross-functional teams.

Key responsibilities

• Set and manage the lifecycle operating model from marketing handoff through Account Management execution, ensuring alignment across teams
• Identify and lead automation opportunities by diagnosing process gaps and implementing scalable workflows across go-to-market platforms
• Develop and execute re-engagement strategies for stalled and closed-lost opportunities, defining recovery criteria and measures of success

Required qualifications

• Experience in shaping lifecycle strategy and operating models, with a focus on systems improvement
• Proficiency in designing targeted lifecycle motions using marketing automation, CRM, and sales engagement platforms
• Understanding of customer lifecycle dynamics, including cross-sell and expansion strategies
• Knowledge of email compliance, consent requirements, and contact governance
• Strong strategic judgment and ability to lead cross-functional teams toward measurable outcomes