Senior Manager, CRO & Subscription

Job Summary

Data-driven and results-oriented, the full-time Senior Manager, CRO & Subscription will own the customer journey, leading conversion rate optimization initiatives, subscription retention strategies, and pricing tests in a fully remote environment.

Key responsibilities

• Design and execute an unbiased testing program across various site pages to improve conversion rates and average order value
• Develop strategies to enhance subscription retention, reduce churn, and increase subscriber lifetime value through targeted communications and testing
• Lead pricing strategy initiatives, including testing for margin optimization and managing upsell/cross-sell opportunities

Required qualifications

• 5-7 years of experience in e-commerce, subscription/retention, CRO, or growth marketing within DTC or subscription-based consumer brands
• Hands-on experience with Shopify Plus, ReCharge, and testing tools such as Convert, Optimizely, or VWO
• Proven track record of designing and interpreting statistically sound CRO and upsell tests
• Working knowledge of dunning management and churn reduction tactics
• Strong understanding of pricing strategy and margin optimization backed by data-driven reasoning