Senior Manager, Digital Demand Generation

Job Summary

Leading digital pipeline generation for the Security business, the full-time Senior Manager, Digital Demand Generation will manage paid media strategy, digital sponsorships, and campaign orchestration while working remotely.

Key responsibilities

• Lead paid digital strategy and execution across various channels, including search and social media
• Manage digital media investments, reallocating budgets based on performance and pipeline contributions
• Develop and execute integrated digital campaigns and account-based programs to enhance conversion rates

Required qualifications

• 7+ years of experience in B2B digital/demand generation, preferably in cybersecurity or enterprise SaaS
• Proven track record of creating B2B pipeline through digital demand generation
• Strong analytical skills with experience in campaign and pipeline data analysis
• Experience managing significant media budgets and making data-driven investment decisions
• Deep understanding of audience segmentation, retargeting, and conversion optimization strategies