Senior Manager, Digital Marketing

Job Summary

To drive business performance, the full-time Senior Manager, Digital Marketing will oversee the digital marketing strategy focused on lead generation and customer engagement, managing campaigns across various digital channels in a remote work environment.

Key responsibilities

• Develop and implement lead generation and DTC growth campaigns across digital platforms, optimizing landing pages and funnels for improved conversion rates
• Manage performance across multiple digital channels, creating targeted campaigns to attract high-quality leads and continuously optimizing for ROI
• Analyze performance data to identify trends and optimization opportunities, reporting on key metrics to inform strategic decisions

Required qualifications

• 6+ years of experience in B2B or B2C digital marketing with a focus on lead generation
• Proven success in managing online lead generation campaigns using SEO, PPC, email marketing, and content marketing
• Experience leading cross-functional teams and managing direct reports
• Technical proficiency in CRM systems and marketing automation tools, preferably HubSpot
• Strong project management skills with the ability to manage multiple campaigns simultaneously