Senior Manager Donor Marketing

Job Summary

Leading the strategy and execution of mass donor marketing initiatives, the full-time Senior Manager, Donor Marketing will manage the donor file segment, drive revenue growth through multi-channel campaigns, and oversee agency relationships while working remotely.

Key responsibilities

• Own the mass audience segment of the donor file, focusing on acquisition, retention, and revenue targets
• Design and implement multi-channel marketing strategies, including direct mail, email, and digital fundraising
• Manage agency relationships and oversee the campaign calendar to ensure alignment with organizational goals

Required qualifications

• Bachelor's degree required
• 5+ years of experience in nonprofit direct response fundraising or related fields
• Proven success in developing multi-channel direct response programs
• Experience managing agency relationships and evaluating campaign performance
• Strong understanding of donor lifecycle marketing and fundraising analytics