Senior Manager, Go-to-Market Strategy

Job Summary

Owning the go-to-market strategy for Property Care and Pest products, the full-time Senior Manager, Go-to-Market Strategy will drive demand generation, manage inbound pipeline efforts, and collaborate cross-functionally with Marketing, Sales, and Product teams in a remote environment.

Key responsibilities

• Develop and evolve the go-to-market strategy, aligning product positioning and launch plans across teams
• Manage the end-to-end demand generation strategy, including pipeline planning and budget management against revenue targets
• Lead inbound pipeline generation initiatives, setting targets and building campaigns to drive qualified leads

Required qualifications

• 3-5 years of experience in demand generation, growth marketing, or go-to-market roles, preferably in B2B SaaS
• Proven track record of building and scaling inbound pipeline programs and achieving revenue targets
• Experience in leading go-to-market strategies and product launches in collaboration with Sales and Product teams
• Strong cross-functional leadership skills to drive execution across various teams without direct authority
• Proficiency in funnel metrics and attribution, with the ability to defend pipeline plans using data