Senior Manager, Lifecycle Marketing

Job Summary

To build and own the lifecycle marketing function end to end, the full-time remote Senior Manager, Lifecycle Marketing will manage email and nurture programs for prospects and customers, establish governance standards, and develop strategies for customer retention and expansion.

Key responsibilities

• Establish and manage a comprehensive lifecycle operating system, including email calendars and audience segmentation
• Develop and implement nurture programs for new users and existing customers, focusing on onboarding and retention
• Oversee the integration of marketing automation tools and ensure data quality for effective lifecycle management

Required qualifications

• 6+ years of experience in lifecycle, nurture, email, or growth marketing in B2B, preferably in enterprise software
• Hands-on expertise with marketing automation platforms such as HubSpot or Marketo and fluency in Salesforce
• Strong understanding of deliverability, consent, and list hygiene practices
• Experience using intent and account data to drive marketing programs
• Analytical skills to define and measure marketing metrics effectively