Senior Manager, Lifecycle Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Manager, Lifecycle Marketing, responsible for developing and executing lifecycle marketing strategies to enhance student engagement and enrollment through integrated, data-driven campaigns across multiple channels.

Key responsibilities

• Develop and execute lifecycle marketing and go-to-market strategies across the prospect funnel, focusing on acquisition and enrollment
• Identify funnel growth opportunities and translate insights into strategic recommendations and optimization plans
• Monitor and analyze campaign performance, identifying trends and recommending actions to improve engagement and conversion outcomes

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or a high school diploma with extensive relevant experience
• Five years of progressively responsible experience in lifecycle marketing, growth marketing, or a related discipline
• Strong knowledge of audience segmentation, personalization, and integrated communication strategies across multiple channels
• Experience developing and optimizing multi-channel marketing programs, including direct mail and digital channels
• Proven ability to lead complex cross-functional initiatives and collaborate with various business partners