Senior Manager, Lifecycle Marketing

Job Summary

Hands-on and strategic, the full-time Senior Manager, Lifecycle Marketing will lead the development and execution of B2C marketing campaigns for digital products, focusing on member onboarding, engagement, and retention while working remotely.

Key responsibilities:

• Own the lifecycle marketing strategy and roadmap, setting performance goals for onboarding, activation, engagement, and retention
• Build and manage campaigns in Iterable, including email, push notifications, and in-app messaging
• Lead cross-functional initiatives to align stakeholders on lifecycle marketing priorities and performance measurement

Required qualifications:

• 5+ years of experience in B2C lifecycle, CRM, or retention marketing with hands-on execution for digital products
• At least 2 years of experience using Iterable for campaign building and optimization
• Proven success in improving engagement and retention through segmentation and multichannel lifecycle programs
• Strong analytical skills to interpret campaign results and communicate insights to leadership
• Excellent copywriting and presentation skills, with experience presenting marketing materials to clients