Senior Manager, Marketing Analytics

Job Summary

Leading the charge in data-driven decision-making, the full-time Senior Manager, Marketing Analytics will oversee acquisition performance reporting, measurement frameworks, and advanced attribution models while working remotely to enhance marketing effectiveness across lending brands.

Key responsibilities

• Own acquisition performance analytics, identifying growth opportunities and recommending actions to improve conversion and ROI
• Develop and maintain marketing measurement frameworks and ensure accurate data collection and reporting
• Build advanced measurement methodologies, including Marketing Mix Modeling and Multi-Touch Attribution, to evaluate marketing effectiveness

Required qualifications

• Bachelor's degree in a quantitative field; Master's degree preferred
• 7+ years of experience in marketing analytics or performance measurement, preferably in financial services or customer acquisition-driven businesses
• Advanced expertise with web analytics and marketing technology platforms such as Google Analytics and A/B testing tools
• Expert-level SQL skills with experience in data visualization and business intelligence tools
• Demonstrated experience in developing advanced attribution methodologies and designing A/B tests