Senior Manager, Marketing Analytics

Job Summary

To optimize marketing performance and inform strategic decision-making, the full-time Senior Manager, Marketing Analytics will deliver insights through analytics initiatives such as marketing mix modeling and ROI analysis, working closely with marketing leaders and cross-functional teams in a remote or U.S.-based role.

Key responsibilities

• Partner with external vendors and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights
• Translate complex analytical findings into clear, strategic recommendations for senior leadership
• Design and apply causal inference methodologies to isolate incremental impact and inform decision-making

Required qualifications

• Bachelor's degree in Business, Analytics, Statistics, or a related field; advanced degree preferred
• At least 5 years of experience in advanced analytics
• Robust understanding of causal inference methodologies and running incrementality studies
• Strong familiarity with Marketing Mix Modeling (MMM) validation techniques
• Understanding of full-funnel marketing and media channels, along with relevant measurement frameworks