Senior Manager, Media Analytics
Job Summary
Leading media measurement and analytics, the full-time Senior Manager, Media Analytics will establish evidence-based frameworks and KPIs, optimize media performance, and develop actionable insights to enhance marketing effectiveness, all while working onsite in West Hills, CA.
Key responsibilities
- Leads the media measurement strategy by establishing frameworks and KPIs to evaluate marketing and media success
- Measures media performance and provides recommendations to optimize investment and improve overall effectiveness
- Develops and manages the media test-and-learn agenda to enhance future media and creative performance
Required qualifications
- Bachelor's Degree or equivalent work experience
- Master's in Market Research/Analytics or MBA with a quantitative focus preferred
- 7+ years of professional experience in a marketing analytical role
- Competency in analytics techniques such as A/B test design and market mix modeling
- Knowledge of media planning tools and web analytics platforms
Complete Job Description
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