Senior Manager, Narrative Intelligence
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Job Summary
To support Affirm's Brand & Communications strategy, the full-time remote Senior Manager, Narrative Intelligence will build an analytical intelligence function, connecting original research and data to understand audiences and shape the company's narrative.
Key responsibilities
- Build an evidence-based understanding of priority audiences through research and analysis
- Develop and implement a narrative measurement framework to evaluate performance across various channels
- Turn analysis into narrative strategy by translating findings into actionable insights for positioning and communications planning
Required qualifications
- 12+ years of experience in consumer analytics, audience insights, or related fields
- Expertise in quantitative research, including survey design and statistical analysis
- Ability to integrate qualitative and quantitative data to inform narrative frameworks
- Proficiency in data tools such as SQL and data visualization platforms
- Strong collaboration skills across analytical, strategic, and creative disciplines
Complete Job Description
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