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Senior Manager of Audience Management
Job Summary
A company is looking for a Senior Manager of Audience Management to lead marketing efforts targeting key personas within the ideal customer profile.
Key Responsibilities
- Develop and execute integrated marketing campaigns tailored to key personas
- Align messaging and tactics across various channels to drive awareness and engagement
- Oversee a monthly newsletter and identify content gaps to enhance marketing effectiveness
Required Qualifications
- 5+ years of marketing experience in audience engagement or integrated campaigns within a B2B SaaS environment
- Strong understanding of top-of-funnel marketing and persona-based messaging
- Experience managing integrated campaigns across multiple channels
- Ability to analyze audience data and adjust strategies based on trends
- Strong project management skills to coordinate multiple initiatives simultaneously
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COMPLETE JOB DESCRIPTION
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