Senior Manager of Consumer Insights
Job Summary
To build and operationalize a world-class consumer-centric insights function, the remote Senior Manager of Consumer Insights will manage qualitative and quantitative research, trend analysis, and consumer tracking to uncover actionable growth opportunities across the business.
Key responsibilities
- Own and manage the execution of a robust insights ecosystem, including qualitative and quantitative research and consumer segmentation
- Translate raw data and research findings into actionable business strategies and compelling innovation concepts
- Design and analyze concept tests and market research to validate product-market fit and optimize offerings
Required qualifications
- 10-15 years of experience in Consumer Insights, Market Research, or Brand Strategy within CPG, wellness, or dietary supplements
- Deep expertise in qualitative and quantitative research methodologies, including focus groups and survey design
- Strong understanding of consumer journeys across multiple retail landscapes, particularly in Omni-channel environments
- Exceptional analytical and storytelling skills, blending creative thinking with data-driven insights
- Bachelor's degree required; advanced degree in Marketing, Psychology, or Business Analytics preferred
Complete Job Description
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