Senior Manager of DTC
Job Summary
Owning and scaling the direct-to-consumer business, the remote Senior Manager of DTC will manage the DTC P&L, develop and execute strategies for customer engagement and retention, and lead cross-functional initiatives to enhance the customer experience across various digital platforms.
Key responsibilities
- Accountable for the DTC P&L, driving growth and revenue performance across the brand's website
- Develop and execute comprehensive DTC strategies, including site experience, merchandising, and lifecycle marketing
- Lead cross-functional initiatives, collaborating with senior leaders to ensure a seamless customer journey
Required qualifications
- 12+ years of experience in DTC, ecommerce, or digital roles at high-growth consumer brands
- Expertise in Shopify, Klaviyo, and lifecycle marketing strategies
- Proven track record of driving measurable growth in DTC and subscription revenue
- Strong ability to lead complex projects and influence stakeholders across various departments
- Passion for creating community-driven, brand-first consumer experiences
Complete Job Description
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