Senior Manager of Event Marketing

Job Summary

Seeking a strategic and detail-oriented Senior Manager of Event Marketing, the full-time remote position will manage the marketing strategy and execution for prestigious food and wine festivals while driving attendance, ticket revenue, and brand growth.

Key responsibilities

• Lead marketing strategy, planning, budgeting, and execution for major events, including the Food & Wine Classic in Aspen and Charleston
• Develop event positioning, attendee personas, and customer profiles to enhance brand awareness and demand
• Collaborate with internal stakeholders and local partners to integrate events into their communities effectively

Required qualifications

• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience
• Minimum of 7 years of direct-to-consumer marketing experience, preferably in events or festivals
• Experience in paid social and media buying
• Proficiency in technologies such as Meta Business Suite, Google Suite, and social automation systems
• Strong project management skills with the ability to manage multiple projects simultaneously