Senior Manager of Growth Marketing

Job Summary

Proactive and commercially minded, the full-time remote Senior Manager of Growth Marketing will own new customer acquisition targets and budget management, focusing on driving growth for the Hair Color Bar while leading an external media agency and one direct report.

Key responsibilities

• Own new customer acquisition targets and budget across owned channels, emphasizing Hair Color Bar growth and customer acquisition cost (CAC)
• Manage the relationship with the external performance media agency, setting strategic direction and holding them accountable for results
• Forecast and manage acquisition budgets, translating performance data into actionable recommendations for investment shifts

Required qualifications

• Bachelor's degree
• 6+ years in performance marketing, growth marketing, or customer acquisition with demonstrated ownership of an acquisition number
• Experience managing an external performance marketing agency, including setting direction and establishing KPIs
• Strong expertise in paid search and paid social, particularly Google and Meta
• Financial and analytical capability in acquisition forecasting, budget management, and performance modeling