Senior Manager of Influencer Marketing

Job Summary

To support a growing community, the full-time Senior Manager of Influencer Marketing will build and manage creator and affiliate partnerships remotely, focusing on driving measurable performance through strategic campaign execution and collaboration across various channels.

Key responsibilities

• Lead the execution of paid influencer and UGC campaigns, including sourcing, negotiation, content development, and performance reporting
• Develop and scale the affiliate program and gifting initiatives to enhance brand awareness and creator relationships
• Oversee creator operations and collaborate with cross-functional teams to align initiatives with business priorities

Required qualifications

• 6-8+ years of experience in influencer, creator, and affiliate marketing within a DTC, fashion, beauty, wellness, or lifestyle brand
• Proven track record of managing creator programs end-to-end, including sourcing, negotiation, and reporting
• Hands-on experience building or scaling an affiliate program, with familiarity in platforms like ShopMy and TikTok Shop
• Experience in running ambassador or community programs is a plus
• Strong analytical skills with a performance-first mindset, fluent in metrics such as CAC and ROAS