Senior Manager of Institutional Marketing

Job Summary

To support the growth of Tutor.com, the remote Senior Manager of Institutional Marketing will develop and execute strategic marketing initiatives targeting higher education, test preparation, government, and library sectors, while collaborating with cross-functional teams to enhance brand visibility and market share.

Key responsibilities

• Develop and lead integrated marketing strategies to drive measurable business growth across targeted sectors
• Conduct market research to inform campaign development and optimize marketing initiatives based on data analysis
• Manage the execution of marketing campaigns, including content creation and event strategies, to engage diverse institutional audiences

Required qualifications

• 5+ years of experience in higher education or ed tech marketing with a proven track record of successful campaign execution
• Bachelor's degree in a relevant field
• Strong knowledge of higher education, test prep, government, and library markets, including procurement processes and funding considerations
• Experience in market research and data-driven marketing strategies
• Exceptional communication skills with the ability to create compelling content for varied audiences