Senior Manager of Paid Marketing

Job Summary

Owning the paid media strategy for Zillow's Agent software and advertising products, the full-time Senior Manager of Paid Marketing will manage an eight-figure annual budget, lead a team of media strategists, and collaborate with cross-functional teams to drive high-performing media campaigns in a remote work environment.

Key responsibilities

• Develop and execute the annual media plan for the agent portfolio, including objectives and performance indicators
• Establish and maintain the measurement foundation for Agent Media, ensuring accurate tracking and attribution across channels
• Lead and mentor a team of media planners, setting strategic priorities and performance benchmarks

Required qualifications

• Minimum of 8 years of B2B marketing experience, including at least 6 years in Paid Marketing
• At least 3 years of people management experience with strong leadership skills
• Experience with CRM tools like Salesforce or HubSpot
• Proficiency in using AI for data querying and reporting from data lakes such as Databricks
• Bachelor's degree in marketing, business, economics, analytics, or a related field; a Master's degree is a plus