Senior Manager, Offline Media

Job Summary

Owning the end-to-end management of offline media channels, the full-time Senior Manager, Offline Media will relaunch and scale TV, rebuild the podcast program, and profitably scale direct mail while operating in a fully remote environment.

Key responsibilities

• Relaunch and scale TV (linear + CTV) and rebuild the podcast program, including creative rotation and attribution strategies
• Design and implement offline measurement strategies, including geo tests and post-purchase surveys, while managing budgets and performance metrics
• Build and defend the quarterly test roadmap and long-term offline plan, collaborating with partners and internal teams to enhance media assets

Required qualifications

• 8+ years in performance or growth marketing, with at least 4 years managing offline channels at a DTC or consumer subscription brand
• Experience scaling offline channels from testing to significant budget allocation
• Proficiency in designing incrementality tests and understanding TV and podcast buying economics
• Strong analytical skills with experience in Sheets/Excel and familiarity with tools like Northbeam and post-purchase survey platforms
• Ability to communicate effectively with leadership and present data-driven insights