Senior Manager, Shopper Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Manager, Shopper Marketing, focusing on leading shopper marketing strategies and omnichannel growth initiatives across various platforms while managing budgets and evaluating program effectiveness.

Key responsibilities

• Lead the development and execution of shopper marketing strategies and annual customer marketing plans aligned with brand objectives
• Build and manage a scalable omnichannel growth strategy across platforms like Amazon and Instacart, driving incremental sales
• Collaborate with cross-functional teams to optimize routes-to-consumer and monitor e-commerce sales performance

Required qualifications

• Bachelor's Degree required
• 8+ years of experience in CPG with direct ownership of Shopper/Omni-Channel Marketing or E-commerce functions
• Proven track record of executing retailer-specific marketing programs that deliver measurable sales results
• Strong understanding of shopper behavior and retail media ecosystems
• Experience managing agency relationships and marketing budgets