Senior Manager, Shopper Marketing

Job Summary

Leading customer and channel marketing strategies remotely, the full-time Senior Manager, Shopper Marketing will develop and execute marketing programs for Natrol across various retail channels, managing significant budgets and collaborating with Sales to drive growth.

Key responsibilities

• Develop annual customer and channel marketing strategies aligned with brand priorities
• Translate brand strategies into customer-specific programs across in-store and digital touchpoints
• Manage shopper marketing agencies and oversee annual investments exceeding $5 million

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 6+ years of experience in CPG customer marketing or shopper marketing
• Demonstrated experience managing significant customer marketing budgets
• Strong understanding of Mass, Grocery, Club, and Drug retail channels
• Prior experience in the vitamins, minerals, and supplements (VMS) industry