Senior Manager, Shopper Marketing

Job Summary

Experienced marketers will find a remote, full-time opportunity as a Senior Manager, Shopper Marketing responsible for planning and executing shopper marketing programs that enhance visibility, engagement, and conversion both in-store and online while managing budgets and collaborating with various teams.

Key responsibilities

• Plans and executes shopper marketing programs in partnership with Customer/Sales teams to enhance retailer-specific activation
• Manages shopper marketing budgets, agency relationships, and program timelines to ensure on-time and within-budget execution
• Partners with Analytics & Insights to establish KPIs and optimize programs based on shopper and retailer data

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience
• 8+ years of experience in shopper marketing, trade marketing, or related fields, preferably in CPG
• Demonstrated experience executing shopper marketing programs with major retailers
• Strong understanding of shopper behavior, in-store merchandising, and digital commerce
• Ability to influence cross-functional teams and manage multiple projects in a fast-paced environment