Senior Manager Social Media Marketing

Job Summary

Leading a dynamic team, the full-time Senior Manager Social Media Marketing will develop and execute the enterprise strategy for social media, influencer marketing, and community engagement across multiple brands, while managing direct reports and collaborating with cross-functional teams in a hybrid or remote work environment.

Key responsibilities

• Lead and develop a team of five, setting portfolio priorities and establishing governance across various marketing channels
• Define and implement integrated organic and paid social strategies tailored to diverse audiences and platforms
• Oversee social listening and community management, translating insights into actionable business recommendations and performance measurement frameworks

Required qualifications

• 10+ years of experience in social media, influencer/creator, or integrated marketing across complex portfolios
• 5+ years of leadership experience in setting strategy across multiple brands or audience segments
• Proven ability to influence senior leaders and manage competing priorities within a matrixed organization
• Experience managing HCP influencers and navigating regulated environments, including compliance and brand safety
• Strong background in leading teams, managing agencies, and developing scalable strategies based on audience insights