Senior Manager, Talent & Entertainment

Job Summary

Leading talent strategy and brand ambassador programs, the full-time Senior Manager, Talent & Entertainment will develop and execute initiatives that connect HOKA with consumers through cultural relevance and storytelling in a remote environment.

Key responsibilities

• Design and manage HOKA's global talent architecture, integrating talent storytelling into marketing campaigns
• Oversee talent logistics for events and activations, ensuring alignment with global brand strategies
• Build and maintain relationships with ambassadors, influencers, and entertainment partners to enhance brand recognition

Required qualifications

• Bachelor's degree with 8+ years of experience in entertainment marketing or talent management
• Proven experience managing contracts and negotiating usage rights in a global context
• Strong knowledge of pop culture, music, and fashion, with an understanding of the active lifestyle market
• Demonstrated ability to develop authentic relationships with talent and industry partners
• Experience with budget management and financial forecasting for marketing initiatives