Senior Market Research Analyst
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Job Summary
Supporting market research and competitive intelligence initiatives, the contract-to-hire Senior Market Research Analyst will analyze economic and customer data to inform marketing strategies and product development while working in a hybrid environment in Glen Allen, VA.
Key Responsibilities:
- Monitor market conditions, industry trends, and competitor activity to support business planning and product launches
- Conduct competitive intelligence research and analyze marketing strategies, pricing, and sales approaches
- Collect and analyze secondary data from credible sources and conduct customer interviews to derive insights
Required Qualifications:
- Senior-level experience in market research, marketing analytics, or a related analytical field
- Banking or financial services experience strongly preferred
- Experience in collecting and analyzing secondary data from government and industry resources
- Bachelor's degree in Economics, Marketing, Business, or a related field preferred
- Ability to work the required hybrid schedule in Glen Allen, VA
Complete Job Description
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