Senior Marketing Analyst

Job Summary

Owning the intersection of CRM analytics and growth data, the full-time Senior Marketing Analyst will build the analytics infrastructure for marketing attribution and campaign modeling while collaborating with various teams in a remote environment.

Key responsibilities

• Develop and implement marketing mix models and social analytics pipelines to enhance data-driven decision-making
• Manage CRM analytics, paid and organic growth metrics, and offline/online event modeling
• Automate and augment workflows using AI tools to improve efficiency and user experience

Required qualifications

• Minimum 5 years of experience as a Marketing Analyst
• Proficiency in SQL and programming languages such as Python or R for data analysis
• Experience in building complex marketing analytic frameworks across various products and channels
• Strong understanding of marketing-specific data tools, including GA4, Google Ads, and HubSpot
• Familiarity with LLMs and experience in conducting A/B tests and hypothesis testing