Senior Marketing Analyst

Job Summary

Owning the analytics for CRM initiatives, the full-time Senior Marketing Analyst will partner with marketers and product teams to measure campaign performance, define data quality, and provide actionable insights, all while working remotely.

Key responsibilities

• Serve as the analytics partner for CRM marketers, improving campaign results through measurement design and methodology
• Own the measurement of CRM performance, including control groups, A/B tests, and the management of analytics data in dbt on BigQuery
• Build and maintain Tableau dashboards for stakeholders to visualize data and insights quickly

Required qualifications

• 3+ years of experience as a data/marketing/CRM analyst with a focus on lifecycle or retention analytics
• Strong SQL and hands-on experience with dbt, including designing and maintaining data models
• Experience with CRM engagement platforms such as Customer.io, MoEngage, or Braze
• Solid background in marketing experimentation, including A/B testing and control group design
• Proficiency in Python and Tableau or similar BI tools