Senior Marketing Analyst

Job Summary

Partnering closely with marketing channel managers, the remote Senior Marketing Analyst will optimize channel performance through data analysis, experiment design, and advanced measurement techniques while building scalable reporting pipelines.

Key responsibilities

• Measure, grow, and optimize marketing channels by conducting performance analysis and providing visibility into key metrics
• Design and execute experiments to derive insights and optimize campaigns based on findings
• Build and maintain reporting pipelines and data models in collaboration with Analytics Engineering

Required qualifications

• 5+ years of experience in marketing or growth analytics with a proven track record of impactful analyses
• Strong understanding of marketing measurement methodologies, including attribution and incrementality testing
• Advanced SQL skills and proficiency in Python or R for data analysis and modeling
• Hands-on experience with dbt, Snowflake, and Looker or similar tools for data modeling
• Experience in improving data quality and analytics infrastructure