Senior Marketing Analytics Consultant
Job Summary
To support a global fintech client, the remote Senior Marketing Analytics Consultant will analyze marketing and customer data, develop dashboards using Tableau, and provide strategic insights to optimize marketing strategies across channels.
Key responsibilities
- Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes
- Develop and maintain dashboards, visualizations, and performance reports using Tableau
- Deliver insights that help optimize marketing strategies, including spend allocation and campaign effectiveness
Required qualifications
- Bachelor's degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics)
- 4-5 years of experience in marketing analytics, data analytics, or related fields
- Strong proficiency in SQL for data extraction and manipulation
- Hands-on experience with Tableau for visualization and reporting
- Solid understanding of marketing measurement concepts, attribution, and performance analytics
Complete Job Description
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