Senior Marketing Analytics Lead
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Job Summary
Working remotely in a full-time capacity, the Senior Marketing Analytics Lead will analyze enterprise data to enhance lead management, channel performance, and marketing operations, serving as a strategic partner to drive measurable business improvements.
Key Responsibilities
- Analyze the end-to-end marketing journey to identify conversion opportunities and process gaps
- Evaluate performance across various marketing channels to improve engagement and contribution to business outcomes
- Lead analytical projects focused on optimizing marketing processes, including lead routing and funnel progression
Required Qualifications
- Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Computer Science, Business, Marketing, or a related field
- 5+ years of experience in marketing analytics or a related analytical discipline
- Strong SQL skills for analyzing large and complex datasets
- Proficiency with Power BI or similar business intelligence platforms
- Experience with CRM and marketing automation platforms such as Salesforce and Marketo
Complete Job Description
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