Senior Marketing Analytics Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Marketing Analytics Manager, responsible for leading marketing analytics across the funnel, developing predictive models, and enhancing data infrastructure while reporting to the Chief Retention Officer.

Key responsibilities

• Own marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing to evaluate channel performance
• Build and maintain executive dashboards, translating complex data into actionable insights for marketing leadership
• Lead the evaluation and transition of the analytics infrastructure to a modern platform, ensuring data quality and governance

Required qualifications

• 7+ years of experience in analytics or marketing analytics, preferably in a subscription-based or DTC/e-commerce environment
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related field
• Deep expertise in subscription and DTC unit economics, including CAC, ROAS, LTV, and churn
• Hands-on experience with MMM, MTA, and statistical modeling, including A/B testing
• Strong SQL and Python skills for data transformation, automation, and modeling