Senior Marketing Analytics Manager

Job Summary

Owning marketing performance measurement, the full-time Senior Marketing Analytics Manager will build reporting, attribution, and planning models to evaluate program effectiveness and provide actionable insights, all while working remotely.

Key responsibilities

• Develop and maintain marketing attribution models and reporting frameworks to assess program performance and impact on revenue
• Create and manage dashboards for business reviews, providing executive-ready narratives on marketing performance
• Analyze funnel conversion and pipeline performance to identify opportunities for improvement and inform strategic recommendations

Required qualifications

• 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology
• Advanced Salesforce reporting skills, including cross-object reports and dashboards
• Hands-on experience with marketing attribution models and a strong understanding of B2B funnel mechanics
• Proficiency in spreadsheet modeling and experience with BI tools such as Tableau or Power BI
• Financial fluency, with the ability to analyze CPO, ROI, and budget-to-pipeline planning